So your SO Charitable Lottery page just went live and you want to know what to do next? Well read on.
Don't have a SO Charitable Lottery page? Then apply for one here.
The key to success is to make sure everyone knows about your SO Charitable Lottery page. To make things easy we've laid out a step by step guide to marketing your page below. Remember if at first progress is slow don't worry. People will often need to see your message multiple times before they act on it - so just keep shouting about it.
The first step to successfully marketing your SO Charitable Lottery page is to maximise the impact of your normal digital communication methods, so:
TIP: Remember to use your bespoke digital PDF in all your online marketing. It’s there to save you time.
This step involves traditional physical marketing - it can still be very effective. Take the printable PDF supplied, print out and...:
REMEMBER: Your supporters can come from anywhere in the UK. Think outside the box on where a potential supporter can come from.
Don't just ask for support, let people know why you need their support. Social media is a great platform for both these things.
TIP: Don’t just shout once, people need several prompts to act.
Captialising on the launch of your SO Charitable Lottery page is critical to getting a good supporter base - however it doesn’t stop there. Building your supporter base and keeping it healthy requires regular pushes to gain new supporters:
TIP: Plan your marketing drive in advance to hit the key times of year.
If you follow these steps you are on your way to a healthy supporter base. The more tickets your supporters purchase the more funds you raise